Sunday, April 6, 2025

Experiential Graphics Under the Lights – March 2025 M&A Activity

 
There was a time when signage and event graphics were primarily viewed as an extension of commercial print. The business was transactional, deadline-driven, and rooted in production. That time has passed. March’s M&A activity provides further evidence that event graphics have fully crossed into a new category: a hybrid of visual communications, logistics, experience design, and brand execution. Two acquisitions—Wasserman’s purchase of bluemedia and Impact XM’s acquisition of Touch Associates—mark the continued evolution of this space and the growing sophistication of what was once simply called “signage.”

The Super Bowl of Wide Format

Wasserman, a global sports marketing and talent management agency, acquired Arizona-based bluemedia, a firm well known for transforming environments through large-format printing, installation, and branding. Bluemedia was founded in 1997 as a consulting company that provided signage and merchandising for small golf charity events. While bluemedia’s capabilities now span building wraps, experiential displays, and innovative architectural graphics, the company is perhaps best recognized for its work with major sporting events, national sponsorships, and iconic outdoor productions. The company has come a long way from its humble beginning: in addition to brand activations for major national brands, bluemedia’s work was all over New Orleans as they wrapped up the company’s eleventh year as the main décor contractor for the Super Bowl, probably the best and most demanding showcase for high-impact, high-stakes graphic branding! This is print that’s meant to be seen, photographed, and shared—where the physical presence of graphics serves both brand visibility and emotional engagement.

Founded in 2002 by Casey Wasserman, grandson of media mogul and super talent agent Lew Wasserman, the firm started as a boutique agency focused on talent representation in sports and entertainment. Over time, Wasserman expanded its portfolio through acquisitions and organic growth to include brand marketing, sponsorship activation, media strategy, and analytics. The company became a major force in Olympic and global sports marketing, notably playing a role in bringing the 2028 Summer Olympics to Los Angeles. The firm’s strategic positioning is built around influencing audiences at the intersection of media, athletes, and brands. Its acquisition of bluemedia is consistent with this broader vision: enabling the live experience where branding happens in real time, in full scale, and in full view.

Wasserman’s move signals an intent to further embed production and environmental branding directly into its service stack. This is less about reducing outsourcing costs and more about control—controlling the outcome, the quality, and the delivery of high-stakes, high-visibility installations. The plan is to integrate and merge the bluemedia company into the Wasserman Live division, which provides branding, signage, custom fabrication, and live event production across sports, music, entertainment, and cultural events. The merger is a great opportunity for the bluemedia team to expand and build on its huge success with US-based sporting events; Wasserman has a global presence, with operations in more than 70 cities, in 28 countries, on 6 continents.

The acquisition also suggests something else: that the ability to produce graphics is often no longer enough and must be accompanied by the ability to activate a brand in a space. For sports venues, live events, and consumer-facing pop-ups, the print is the experience. As such, bluemedia doesn’t just print banners and wrap buildings, it creates temporary environments that reflect the philosophy and character of the event, thereby enhancing the perceived value of the brand itself.

Impact XM Expands Range

Impact XM, a New Jersey-based company focused on experiential marketing and trade show activations, announced its acquisition of UK-based Touch Associates. The transaction adds a layer of international reach and event logistics expertise, reinforcing Impact XM’s capacity to serve global clients with complex, multi-region event needs. With backing by PE firm The Riverside Company, Impact XM layers this latest expansion on top of its acquisition in October 2024 of Illinois-based environmental design and fabrication company Matrex Exhibits.

Originally founded in 1973 as Impact Unlimited, a small exhibit house, the company went through several evolutions and ownership changes before becoming Impact XM in 2015 when it merged with Canadian experiential agency Aura XM (See The Target Report: Impact XM Adds Gamification to Exhibits & Events – January 2018.) Today, the company serves clients in the pharmaceutical, financial, and technology sectors with services that range from exhibit design and fabrication to strategy, content development, and digital integration. Over the past decade, the company has positioned itself at the intersection of physical and digital experiences, developing in-house capabilities for hybrid events, immersive spaces, and turnkey experiential campaigns.

Touch Associates brings a reputation for content development, live event production, and a consultative approach. The deal appears to be less about redundancy or consolidation and more about extending the range of what Impact XM can offer and increasing the company’s presence in the UK and European markets.

The experiential event market, especially as it relates to brand activations and awareness, has grown significantly more demanding in recent years. Clients expect consistent branding, technical precision, and a seamless experience across print, digital, and environmental touchpoints. Impact XM’s acquisition of Touch Associates responds to that complexity by bringing more of the puzzle under one roof.

From Production to Experience

These two deals align with a broader trend we’ve noted in previous reports: wide-format and display graphics companies that succeed are doing so not by simply printing better, but by serving a much broader range of branding services that create a visual and even total sensory immersive experience. In last month’s edition of The Target Report, we highlighted Moss, another firm that built its growth strategy not just on equipment investment in wide-format printed products but rather on its ability to offer integrated solutions across events, retail environments, and branded interiors. (See The Target Report: Think Outside the Rectilinear – February 2025.)

The Covid-19 pandemic accelerated this transformation. When trade shows and live events halted, the firms that survived were those that could pivot—offering virtual exhibit support, temporary signage for shifting regulations, or branded environments for hybrid workspaces. Those that adapted came out stronger, and they did so by embracing the idea that graphics are part of a much larger experience framework.

What we’re now seeing in M&A activity is the formal recognition of that evolution. Strategic buyers and investors are looking beyond print capacity. They want organizations that can consult, design, manage, and deliver. Firms like bluemedia and Touch Associates are attractive acquisition candidates not just because of what they can print but because of what they can plan and execute.

Graphics companies that can handle full environmental transformations—including, but not limited to, wayfinding, exhibit design, sponsorship placements, and personalized graphics—are commanding a different kind of relationship with clients. They’re not quoting against a commodity printer down the road; they are building long-term relationships that support national rollouts or a multi-market activation. That shift elevates the conversation, and the margin structure follows.

We’ve seen this model play out in the growing role of private equity in related sectors. Companies like Circle Graphics, Vomela, and others have been built out as platforms that straddle production and creative services. In each case, growth has come not just from acquiring output capabilities but from integrating service offerings that push the value chain further upstream into product development, data management, and branding strategies, as well as downstream to installation and deinstallation. (See Print Everything Everywhere All at One Place – January 2025 .)

The impact of this trend reaches beyond event graphics. It points to the diminishing utility of purely transactional print models, particularly in large-format segments where physical production is no longer the differentiator. It also reflects client expectations; brands increasingly want fewer vendors, broader capabilities, and the assurance that delivery will match the vision.

For independent print service providers still focused on hardware and throughput, this shift presents a challenge. Competing on production specs is no longer sufficient in a market where the client is buying an outcome, not a substrate. The companies gaining attention and investment via an acquisition from private equity firms or global players such as Wasserman, are those that bring print into the context of experience. For an industry long defined by mechanical capability, this is a cultural shift, and one that’s beginning to reshape how the core wide-format segment grows, invests, and competes.
   
2025 March - Mergers and Acquisitions in the Printing, Packaging, Paper & Related Industries

Deal Party #1
(Surviving Entity)
Pre-Deal
Revenue
(US$Mil)


Party #1 Address


Deal Party #2
Pre-Deal
Revenue
(US$Mil)


Party #2 Address
Date
Deal
Public
Deal
Value
(US$Mil)

Deal Structure
(Intermediary)


Notes
Link
Alliance Machine Systems Intl
(Div. Barry-Wehmiller)
No Data Spokane, WA Automatan No Data Plover, WI 3/19/25 No Data Acquisition Laminating equipment Link
Alliance Machine Systems Intl
(Div. Barry-Wehmiller)
No Data Spokane, WA Systec Conveyors No Data Indianapolis, IN 3/19/25 No Data Acquisition Corrugated handling equipment Link
ValorFlex Packaging No Data Dickson, TN Jet Packaging Group No Data Dickson, TN 3/13/25 No Data Acquisition Flexible packaging Link
Image360, Westminster
(New Franchisee)
No Data Westminster, MD Image360, Westminster No Data Westminster, MD 3/11/25 No Data Acquisition Wide-format printing & signs Link
Paxton Media Group No Data Paducah, KY Southern Standard (+ 1 Title)
(Prop Morris Multimedia)
No Data McMinnville, TN 3/10/25 No Data Acquisition Community newspaper Link
Minuteman Press, Dayton
(New franchisee)
No Data Dayton, OH Westendorf Printing No Data Dayton, OH 3/10/25 No Data Acquisition Printing & copying Link
Crestview Partners No Data New York, NY Smyth Companies
(Port co Novacap)
No Data Eagan, MN 3/6/25 No Data Acquisition Labels, flexible, shrink sleeves Link
Constantia Flexibles
(Port co One Rock Capital Partners)
No Data Vienna, Austria Aluflexpack No Data Reinach, Switzerland 3/4/25 No Data Acquisition Flexible packaging Link
PrintMailPro No Data Austin, TX OneTouchPoint - Austin, TX Div.
(Port co. ICV Partners)
No Data Cincinnati, OH 3/4/25 No Data Acquisition Commercial printing Link
Impact XM
(Port co The Riverside Company)
No Data Dayton, NJ Touch Associates No Data Leatherhead, UK 3/4/25 No Data Acquisition Event branding & execution Link
Wasserman No Data Los Angelos, CA Bluemedia No Data Tempe, AZ 3/4/25 No Data Acquisition Event branding & signage Link
Reno Type No Data Reno, NV A. Carlisle and Company No Data Reno, NV 3/4/25 No Data Acquisition Commercial printing Link
Minuteman Press, Coldwater
(New franchisee)
No Data Coldwater, MI Graphics 3 No Data Coldwater, MI 3/3/25 No Data Acquisition Printing & copying Link


2025 March - Bankruptcy Filings in the Printing, Packaging, Paper & Related Industries



Filing Party

Date
Case
Filed
Pre-Petition
Revenue
(US$Mil)



Case #



Filing Party Address



Circuit



Region & City



Judge



Attorney for Debtor



Notes
Chapter 11 Filings:
Pap-R Poducts Company 3/3/25 No Data 25-60040 Martinsville, IL 7th Southern IL
Benton
Mary E. Lopinot Larry E. Parres Specialty printed products
Chapter 7 Filings:
Rainbow Manufacturing, Inc.
dba Rainbow Graphics
3/26/25 No Data 25-04650 Mundelein, IL 9th Northern IL
Chicago
Michael B. Slade Michael A. Brandess Direct mail printing & mailing
Mudd Print & Promo, LLC 3/21/25 No Data 25-10761 Oklahoma City, OK 10th Western OK
Oklahoma City
Sarah A. Hall O. Clifton Gooding Print & promo distributor
Cortland Standard Printing Company 3/20/25 No Data 25-30194 Cortland, NY Ne Northern NY
Syracuse
Wendy A. Kinsella Maxsen D. Champion Community newspaper
Creative Prints LLC dba Forn6 Ballstiks 3/6/25 No Data 25-10574 Orange, CA 9th Central CA
Santa Ana
Scott C. Clarkson Christopher P. Walker Screen printing apparel
Israel Insolvency Filings:
Highcon Systems Ltd. 3/27/25 $18.2 --- Yavne, Israel --- --- --- --- Digital diecutting equipment

 
2025 March - Non-Bankruptcy Closures in the Printing, Packaging, Paper & Related Industries



Closed Company / Facility

Date of Closure
Pre-Closure
Revenue
(US$Mil)



Closing Address
Related Party Related Party
Address
Date Closure Public


Notes

Press
Releases
Xplor International 3/31/25 No Data Lutz, FL None N/A 3/26/25 E-docs trade association Link
Federal Direct Apr-25 No Data Torrington, CT None N/A Mar-25 Direct mail printing & mailing Link
Cortland Standard Mar-25 No Data Cortland, NY Cortland Standard Printing Cortland, NY 3/13/25 Community newspaper Link
OneTouchPoint - Printing plant 3/28/25 No Data Austin, TX OneTouchPoint
(Port. co ICV Partners)
Cincinnati 3/4/25 Commercial printing Link

Thursday, March 6, 2025

Think Outside the Rectilinear – February 2025 M&A Activity


As we have noted in prior Target Reports and emphasized in our Annual Review, the salad days for wide-format printing are over. Digitally printed banners and wraps are no longer unique, flatbed printing devices are ubiquitous, and the high margins that came with being an early entrant in the market for large inkjet prints have been compressed by competition. Entry-level equipment is no longer excessively expensive, flatbed cutters and other finishing technologies are widely installed.

Differentiation in the wide-format business has moved from those that had first-mover advantage to businesses such as those that have perfected more complex online direct-to-customer systems, robust planning and installation capabilities, or value-added services such as printing on canvas for use as home or office décor. The ability to print, stretch, and mount printed fabrics in a multitude of formats, venues, and environments is one such specialization.

Moss, a wide-format fabric printing company based in Franklin, Illinois, has grown to in excess of $100 million in revenue by staying focused almost exclusively on the unique niche application of graphic tensioned fabric installations. That growth has come via the serial execution of acquisitions, each expanding its geographic range and breadth of applications, but remaining laser-focused on the use of printed fabrics held in tension.

With financial backing from private equity firm EagleTree Capital, Moss acquired Rocket Graphics. The acquired company, based in Watford, UK, is Moss’ second purchase of a UK-based company, and expands on its European presence, which also includes operations in Germany and Poland. Rocket Graphics prints super-wide format visuals for stadium events, trade exhibitions, stage productions, retail displays and other large graphic applications. It is no accident that the company boasts of its extensive installation capabilities as the selling owner started his career as an installer. Onsite installation of very large projects is evidently deep in the corporate DNA, which was clearly a driver in the matchup with Moss.

That acquisition followed closely on the heals of the announcement in December 2024 that Moss had acquired Stretch Shapes, an innovative company based in Eugene, Oregon, that brings the use of tensioned fabrics to a whole new level. In addition to the usual and expected use of printed fabrics for branding, the acquired company uses stretched fabric to create borderless projection screens, colorful wall panels, event entrances, ceiling panel sails, and unique outdoor shade structures.


From Pop-Up Tents to Architectural Icons

Bill Moss, an artist and industrial designer, forever changed outdoor recreation with the invention of the pop-up tent in 1955. After a stint in the US Navy, he pursued an education in art at the famous Cranbrook Academy of Art in his home state of Michigan. After graduation, Moss landed his dream job as an illustrator for Ford Times, a travel magazine produced by the Ford Motor Company. An avid outdoorsman, duck hunter, and ice fisherman, he was frustrated by the heavy canvas upside-down-V-shaped pup tent design that dates back to the civil war. His industrial design training kicked in and what emerged was the now ubiquitous lightweight fabric tent held in tension by flexible support poles.

Moss was convinced that he had come up with a hit design and cleverly named his invention the Pop-Tent. In a burst of enthusiasm, he patented the concept and proceeded to order 1,000 Pop‑Tents. To his great disappointment, his first customer, outfitter company Abercrombie and Fitch, placed an order for one Pop-Tent. Things changed for the better when Life Magazine ran an article, with photos, of Bill and his family camping out in a roomy and easy-to-assemble Pop‑Tent. The tent was a hit. Many elegant beautiful new tent designs followed in the ensuing decades, along with articles in Time Magazine, Esquire, and GQ. Tensioned fabric structures designed by Moss were exhibited in the Louvre and the Smithsonian, and his 1978 Stargazer Tent was placed in the permanent collection of the Museum of Modern Art.

The Trade Show Transformation

Bill and his wife Marilyn had moved to Maine and established the Moss Tent Works, utilizing local labor to sew and manufacture the unique tent products. The couple were living the Bohemian lifestyle of the times. They spent their summers in a large multi-room tensioned fabric treehouse tent mounted thirty feet up in the Maine pine trees on a 50-by-50-foot-wide platform. However, there were ups and downs in the business, as Bill had the artist’s inclination to move on to another project before completely realizing the benefits of his last design.

Seeking to save costs, the Moss Tent Works company designed its own trade show exhibit using tensioned fabric to showcase its unique tents. Marilyn, who was focused on the business aspects of the company, took it upon herself to assemble the lightweight elegant display. Accomplishing the task in mere minutes, all while wearing high heels, she impressed the other exhibitors with the new type of trade show display (at least that is the story). Recognizing the potential of using printed stretched fabric for trade show displays, Marilyn spearheaded the company’s pivot into custom trade show exhibits, and in the process introduced tension fabric technology to the global graphics market.

Eventually, the couple divorced, Bill Moss moved to Arizona to pursue his art, and Marilyn took over the management of the business. She guided the company through strategic transformations, focusing increasingly on the more profitable trade show display business. In 1994, the year Bill Moss died, Marilyn sold the tent division to outdoor company REI and focused exclusively on the graphics business. By 2000, Moss Inc. had grown to $15 million in revenue and 164 employees before being sold in its first successful private equity investment transaction.

Global Graphics Powerhouse – Via Acquisitions

In 2008, Los-Angeles private equity firm Century Park Capital Partners acquired the renamed company, Moss, Inc. Century Park guided the company through four strategic acquisitions, exiting the investment in 2016 with the sale to EagleTree Capital (formerly known as Wasserstein & Co.) Under the ownership of EagleTree Capital, Moss has completed three additional acquisitions and moved the company into a new 180,000 SF global headquarters in Franklin Park, Illinois. In 2018 and 2023, the company invested in new production facilities in Changzhou, China and Poznań, Poland, respectively, establishing the company as a global player in the market for large-scale tensioned fabric graphics.

The Moss company has now completed a total of nine acquisitions, each one expanding the company’s reach and depth, but nonetheless staying close to the core mission of creating unique environments, spaces, and branding using graphic imaging technologies. The company provides a great example of executing a proactive coherent M&A strategy to expand within a relatively narrow niche market.

Moss Acquisition History – Strategic Coherence

Year

Acquisition

Location

Strategic Focus

Impact

2002

Exhibit Architecture

Chicago, IL, USA

Manufacturing for exhibit structures

Expanded production capacity

2007

Nichols

Salt Lake City, UT, USA

Premier fabric printing expertise

Enhanced print capabilities with tensioned fabric

2010

Pink

New York, NY, USA

Event décor industry leader

Added creative event solutions

2011

Flying Colors

Berkeley, CA, USA

Sports venue/event branding

Entered sports industry branding market

2014

Andres Imaging & Graphics

Chicago, IL, USA

Digital & print fabrication for branded environments

Added advanced print technology

2015

Marx+Moschner

Lennestadt, Germany

European tension fabric structures

Established international production in Europe

2018

New Facility

Changzhou, China

New production facility to support Asian market

Expanded presence in Asia with 80,000 sq ft facility supporting APPPEXPO Shanghai

2023

MacroArt

Saint Neots, United Kingdom

Large-format graphics and signage

Expanded UK presence and production capacity

2023

New Facility

Poznań, Poland

Production facility

Increased European capacity and distribution

2024

Stretch Shapes

Eugene, OR, USA

Fabric-based products for immersive environments

Expanded live event space capabilities

2025

Rocket Graphics

Watford, UK

Wide-format graphics for experiential spaces

Strengthened UK and experiential graphics presence


Originally, a quirky, but innovative, tent company, Moss was transformed via the insightful recognition by Marilyn Moss of a serendipitous positive response when graphics were applied to tensioned fabrics. With financial backing and guidance of sequential private equity firms, the Moss company has grown into a global provider of what it calls “immersive branded environments,” also known as experiential graphics.
 
In addition to developing unique capabilities that fueled the company’s growth, Moss used its M&A strategy to expand its capacity and extend its geographic footprint. Both of these rationales are consistent with the dominant trends we found in our annual analysis of M&A activity in the wide-format printing segment. (For more see: The Target Report Annual Review – 2024 M&A Activity.)
   
2025 February - Mergers and Acquisitions in the Printing, Packaging, Paper & Related Industries

Deal Party #1
(Surviving Entity)
Pre-Deal
Revenue
(US$Mil)


Party #1 Address


Deal Party #2
Pre-Deal
Revenue
(US$Mil)


Party #2 Address
Date
Deal
Public
Deal
Value
(US$Mil)

Deal Structure
(Intermediary)


Notes
Link
Southern Torch No Data Fort Payne, AL DeSoto Printing No Data Fort Payne, AL 2/28/25 No Data Acquisition Commercial printing Link
West-Camp Press No Data Westerville, OH Lake Graphics Label and Sign
(Advised by Graphic Arts Advisors)
No Data Cleveland, OH 2/27/25 No Data Asset Acquisition
(Graphic Arts Advisors)
Label & wide-format printing Link
Moss
(Port co. EagleTree Capital)
$101.0 Franklin Park, IL Rocket Graphics No Data Watford, UK 2/25/25 No Data Acquisition Wide & grand format printing Link
UpSwell
(Port co. Clearview Capital)
No Data Marietta, GA Taradel No Data Glen Allen, VA 2/20/25 No Data Acquisition Local direct mail marketing Link
Hearst Newspapers
(Div. Hearst Communications)
No Data Norwalk, CT Austin-American Statesman
(Prop. Gannett)
No Data Austin, TX 2/19/25 No Data Acquisition
(Dirks, Van Essen)
Community newspaper Link
CERM No Data Oostkamp, Belgium OMIKAI Systems No Data Västerås, Sweden 2/18/25 No Data Acquisition Printing MIS software Link
Handgards
Port co. Wynnchurch Capital
No Data Rosemont, IL InnoPak
(Port co. Emerald Lake Capital)
No Data Delaware, OH 2/18/25 No Data Acquisition Diversified food packaging Link
General Data No Data Cincinnati, OH International Label Mfg. No Data Terre Haute, IN 2/14/25 No Data Acquisition
(Corp Dev Assoc)
Label printing Link
General Data No Data Cincinnati, OH National Custom Labels No Data Brazil, IN 2/14/25 No Data Acquisition
(Corp Dev Assoc)
Specialty label manufacturing Link
Resource Label Group
(Port co. Ares Management)
No Data Franklin, TN Imprimerie Ste-Julie No Data Sainte-Julie, QC 2/10/25 No Data Acquisition Label printing Link
JTS No Data Hartland, WI AM Solutions No Data Madison, WI 2/7/25 No Data Acquisition Direct mail Link
Prisma
(Port co. CenterGate Capital)
$137.0 Phoenix, AZ Vivid Ink Graphics $30.0 Baton Rouge, LA 2/6/25 No Data Acquisition Wide-format printing Link
Welch Packaging Group No Data Elkhart, IN SOKY Pack & Pallet No Data Glasgow, KY 2/5/25 No Data Acquisition Corrugated boxes Link

   
2025 February - Bankruptcy Filings in the Printing, Packaging, Paper & Related Industries



Filing Party

Date
Case
Filed
Pre-Petition
Revenue
(US$Mil)



Case #



Filing Party Address



Circuit



Region & City



Judge



Attorney for Debtor



Notes
Chapter 11 Filings:
Pacer Print 2/18/25 No Data 25-10187 Simi Valley, CA 9th Central CA
Santa Barbara
Ronald A Clifford III Steven R. Fox Packaging design & outsourcing
Buffalo Newspress Inc.
(dba BNP Empowered Print)
2/5/25 No Data 25-10125 Buffalo, NY 2nd Western NY
Buffalo
Carl L. Bucki Kevin R. Lelonek Web offset printing
Overgaard's Artcraft Printers, Inc. 2/18/25 No Data 25-30202 South Bend, IN 7th Northern IN
South Bend
Paul E. Singleton Edward P. Benchik Printing & copying

   
2025 February - Non-Bankruptcy Closures in the Printing, Packaging, Paper & Related Industries



Closed Company / Facility

Date of Closure
Pre-Closure
Revenue
(US$Mil)



Closing Address
Related Party Related Party
Address
Date Closure Public


Notes

Press
Releases
Fusebox One 3/27/25 No Data Urbandale, IA None N/A Feb-25 Commercial printing Link
International Paper - Red River Mill Apr-25 No Data Campti, LA International Paper Memphis, TN 2/13/25 Containerboard production Link
International Paper - Recycling plant Apr-25 No Data Phoenix, AZ International Paper Memphis, TN 2/13/25 Paper & corrugated recycling Link
International Paper - Box plant Apr-25 No Data Hazleton, PA International Paper Memphis, TN 2/13/25 Corrugated box manufacturing Link
International Paper - Sheet feeder facility Apr-25 No Data St. Louis, MO International Paper Memphis, TN 2/13/25 Corrugated sheet production Link